The Canadian town of Dildo has become such a viral sensation in recent weeks that adult website YouPorn is hoping to ride the gravy train and cash in on the town’s bizarre name by offering to pump up its tourism industry.

YouPorn, which contains exactly the content you’d imagine it would, offered the Newfoundland and Labrador town $100,000 worth of free advertising on its homepage to help promote Dildo’s tourism, which has already seen a major boost after multiple segments on Jimmy Kimmel Live.

“Congratulations on your recent recognition and newfound charm that is attracting many to your town,” YouPorn vice president Charlie Hughes wrote in a letter to the town. (RT)