Following Australia’s decision to ditch a AUS$90-billion multi-submarine deal with France this week in favor of another deal with the USA, American fast food chain Subway mockingly reacted in an advertisement for its sandwiches.

In a full-page advert published in The Age newspaper on Saturday, Subway boasted that it had “non-nuclear powered” subs which were “$90 billion cheaper” – a dig at the bloated cost of Australia’s submarine deal with France, before Canberra backed out in favor of acquiring nuclear-powered submarines from the US.

Though many social media users found the advert to be clever and funny, others found it to be “disgusting” and disrespectful.

“Guessing the French @SUBWAY market is zero interest to them…” one user wrote, while another questioned, “Want to be boycotted in France?” (RT)