Pornhub’s new channel affords users the opportunity to save the environment while browsing the adult website; for every minute of ‘bee-sexual’ video content watched, the company will make a donation to bee conservation efforts.

The video footage of bees getting down and dirty while pollinating flowers will be voiced by actual, human, pornstars like Brett Rossi, Dante Colle, and Domino Presley, among others, though there are no actual human boo-bees featured in the ‘bee-sexual’ genre.

According to a press release, Pornhub has partnered with leading bee conservation charities Operation Honey Bee and The Center for Honeybee Research on the bizarre but surprisingly heartwarming initiative. Reaction online has been overwhelmingly positive so far.

Without meaning to be a buzzkill, Pornhub points out that more than 700 North American bee species are headed toward extinction due to habitat loss and increased pesticide use with some “$235 billion worth of annual food production” relying on bees. (RT)