Facebook owner Meta is launching its new app to rival Twitter and says it will go live on Thursday, Report informs, citing Yahoo.

Screengrabs show a dashboard that looks similar to Twitter. Meta describes Threads as a “text-based conversation app”.

The move is the latest in a rivalry between Meta boss Mark Zuckerberg and Twitter owner Elon Musk.

It appears from Meta’s Threads app that it will be a free service – and there will be no restrictions on how many posts a user can see.

“Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow,” the description on the App Store says.