For the first time in history, the global advertising industry is set to surpass the $1 trillion revenue mark by the end of 2024, Report informs, citing GroupM, a leading media investment company.

The information further predicts that advertising revenues will continue their upward trajectory, reaching an astounding $1.1 trillion by 2025, representing a substantial 7.7% growth from the previous year. This unprecedented growth is largely attributed to the rapid advancements in digital technologies and the implementation of effective media planning strategies.