French Prime Minister Jean Castex will be receiving an influx of underwear this week, as closed down shops are using the shipments to highlight the struggles of small businesses during the Covid-19 lockdowns.

The lingerie missives are coming from owners of small clothing shops across France, who were required by the government to stay closed due to the Covid-19 pandemic. The lockdown has exceptions for essential businesses, and the underwear sellers say they definitely should be on the list.

Those taking part belong to the group Action Culottée (Cheeky Action), which has a Facebook page where business owners have posted their letters and photos of underwear before sending them off to the mailroom at Matignon.

One shop owner sent two separate pairs of underwear, writing a message on both: “I am essential.”


© Actioncolottee (Facebook)

© Actionculottee (Facebook)

A letter from the group argues that all commerce is essential no matter what the government dictates, including the selling of knickers.

“You will find enclosed with this letter an element of daily life considered non-essential by your government: knickers,” the group’s form letter reads.

“Isn’t it a question of hygiene and protection?” they ask.