Ben & Jerry’s has been accused of dishing out a large serving of hypocrisy, after lecturing the UK government about showing an alleged lack of empathy for migrants picked up while crossing the English Channel.

The American ice cream brand went after Home Secretary Priti Patel, who recently vowed to crackdown on the surge of illegal migrant crossings from France. Responding to growing anger over the more than 4,000 migrant arrivals so far this year, Patel said she would aim to make illegal Channel crossings “unviable.”

“Hey, @PritiPatel, we think the real crisis is our lack of humanity for people fleeing war, climate change and torture,” the company’s UK subsidiary tweeted. It followed up with a series of posts arguing that the country should create “safe and legal routes” for anyone who wishes to enter.

“Let’s remember we’re all human and have the same rights to life regardless of the country we happen to have been born in… PEOPLE CANNOT BE ILLEGAL,” it insisted.

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The sanctimonious tweets received a tongue-lashing on social media, with politicians and journalists alike urging Ben & Jerry’s to stick to what it knows best, namely, ice cream.

“Can I have a large scoop of statistically inaccurate virtue signalling with my grossly overpriced ice cream, please?”mocked Conservative MP James Cleverly.

The Home Office was similarly unimpressed, according to the BBC. A source inside the ministry retorted that the government wasn’t particularly worried about “upsetting the social media team for a brand of overpriced junk food.” (RT)