About half of French residents have to buy hygiene products less often and choose between them and food due to high inflation, according to a survey conducted by the French Institute of Public Opinion (IFOP), Report informs referring to TASS.

“Against the backdrop of widespread rising costs of living, more French people are refusing to buy basic hygiene products. In 2024, every second French person (50%) says that the economic climate is forcing them to reduce their consumption of personal care products, and this share has increased sharply (+16 p.p.). compared to 2023),” the study says.

Most often, residents of France have to save on buying cosmetics (40%) or hair dye (33%). In addition, almost every fifth person began to save on razors (19%), another 16% began to buy deodorant less often.

“Even more worryingly, the study found that one in five French people is forced to choose between buying food and hygiene products; this figure is alarmingly high among young people under 25, who are twice as likely to suffer (40%),” reads the survey.